Marketing Intern (Part-Time)
REPORTS TO: Operations & Development Manager
COMPENSATION: Stipend of $800 per month, or $1,600 for 2 months
JOB SUMMARY:
We are seeking a Marketing Intern to support the Marketing and Development Coordinator to develop and implement outreach and promotional campaigns to boost brand engagement and increase donations. The Marketing team handles all types of marketing, from flyer design to podcast/video editing and website management to merchandising.
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ICAN was founded in 2000 by three refugees of the Vietnam War with the mission to lend a helping hand to the families, friends, neighbors and fellow countrymen whom they left behind. While still maintaining our commitment to our charitable projects in Vietnam, ICAN has evolved throughout the years into an organization that supports and strengthens the local Vietnamese community in the Bay Area. Our US-based programs include positive parenting workshops, baby care classes, and kindergarten readiness programs. We also have community support programs such as: Women’ support group, Homelessness Prevention Program, Digital Literacy, to name a few. Learn more about us at www.ican2.org
ICAN received the 2018 “Non-Profit of the Year” in recognition of our outstanding work serving the Vietnamese American community in the Bay Area.
The mission of ICAN is to inform, engage, and inspire Vietnamese Americans to help raise the next generation of caring leaders through humanitarian programs, culturally responsive social programs, and community –based research.
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1) Marketing:
Develop monthly social media strategy plan in collaboration with Operations Team to meet organizational goals.
Enhance brand recognition on social media platforms with consistent messaging and visuals.
Monitor social media posts for brand consistency and coherence.
Support the daily promotion of ICAN’s programs on social media.
Implement strategies to expand social media presence on platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube.
Participate in designing and executing impactful social media campaigns.
Analyze social media engagement metrics to identify successful campaigns.
Design flyers and ads for Instagram and Facebook with consistent branding.
Utilize Squarespace for maintaining the website and ensuring that it is updated.
Assist in creating and editing slides and graphics for presentations.
Schedule and post images and captions on social media platforms using Hootsuite.
Edit video and audio content.
Take on additional tasks as assigned.
2) Outreach & external relationship:
Assist in the outreach efforts through various channels, including social media, mass mailing, flyer distributions, faith-based channels, community-based organizations, schools, etc.
Network with other community-based organizations to do cross-referrals for programs,
including attending outside events.
Support with planning and organizing community, cultural, and outreach events organized by ICAN or by others to promote recognition of ICAN’s brand and services.
3) Other:
Participate in the development and implementation of ICAN’s Strategic Plan.
Attend training. Participate in other tasks, activities, and opportunities as appropriate.
4) Create a Final Project
At the end of the internship, intern must present one project to staff and management at the International Children Assistance Network during Tuesday's staff meeting. Intern will work with Marketing and Development Coordinator to formulate the desired project and its outcome.
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Working towards or intending to work towards a BA/BS degree in marketing,
communications, public relations, graphic design, or a related field.
Conversational in Vietnamese and English.
Knowledge and proficiency of social media, internet, and computer programs, e.g., Word, Outlook, PowerPoint, Excel, Canva, etc.
Must be at least 18 years of age.
Clearance of fingerprint background check.
Must have valid TB screening.
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Passionate about building communities and promoting civic engagement.
Willingness to learn and a growth mindset.
Organizational and clear communication skills.
Cultural sensitivity.
Proactive, able to take leadership, and can guide oneself with little supervision.
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Must be able to lift 25 pounds as the service is sometimes physical. For example, setting up for events which may require transporting or lifting equipment and materials, e.g., easels, flip charts, refreshments, brochures, chairs, tables, etc.
Must be able to report to service site on a regular and reliable basis, and able to travel between sites and to attend offsite events throughout the county, as appropriate
Must be able to work a flexible schedule, which includes evenings, weekends, and holiday hours, as appropriate, to coordinate and provide services and activities for families during non-traditional hours.
LICENSES, CERTIFICATIONS, REGISTRATIONS:
Must possess a valid California Driver’s license, reliable transportation and current auto insurance
OTHER QUALIFICATIONS:
Must be at least 18 years of age
Clearance of fingerprint background check
Must have valid TB screening
TO APPLY:
If you have questions, send inquiries to: mylinh.hado@ican2.org or call 510-468-6288.
Please submit application package to: mylinh.hado@ican2.org.
Cover Letter
Resume
School transcript
This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant. In order to remain responsive to the needs of our clients and our Agency’s operations, responsibilities may be modified at any time.
ICAN is a non-profit, non-discriminatory service organization and employer. We do not discriminate on the basis of race, color, national origin, religion, sex, age, sexual orientation or disability. Persons seeking employment are entitled to freedom from harassment and retaliation and reasonable accommodation for qualified disabilities.